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Fashion E-commerce SEO Services
For the fashion ecommerce industry, innovation in the digital space through SEO for fashion ecommerce, increasing globalisation, and the seismic shift in the consumer spending behaviour have led to a boom in the ecommerce sector.
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However, the fashion industry has another aspect in addition to ecommerce, and that is retail (buying and selling through physical stores).
Research has shown that in the year 2017, more than 1800 fashion retail stores had to shut down and the same figure for this year stands at around 10,000 stores that are at the risk of shutting down. It does seem paradoxical that the same industry is facing two contrasting consequences due to key external factors like change in spending habits of buyers, globalisation and digital innovation. If your presence is limited to the retail side only, then, it is about time that you make your transition into the ecommerce side.
Major names of the fashion industry are reducing their retail spend and directing the funds to create a consolidated presence in the digital world. It has been predicted that global revenues for fashion ecommerce that was projected to be at $481.2 billion in 2018 will increase to more than $700 billion in the next 4 years.
SWITCHING FROM RETAIL TO E-COMMERCE
Being the owner of a successful retail business, you need to switch over to e-commerce so that you are on the favorable side. On the outside it may seem like a complicated transition, especially for industry outsiders, but having the expertise of an SEO Company like Searchical, it can be very easy and quick.
PRIMARY REASONS TO GO DIGITAL
- The global markets are expanding fast, and here, we are referring to markets beyond the Western countries.
- Online access is increasing
- Number of mobile users are increasing every second
- The number of individuals in the middle-income group with disposable income is increasing.
- Consistent efforts to generate experience based ecommerce through technological innovations.
THE PROCESS OF SWITCHING
Once you have made the decision to start with a fashion ecommerce website, the first steps comprise of creating a website and an appropriate marketing strategy for your market vertical exclusive to your business.
For most retailers, it has now become very clear that in order to survive in the market and to keep the profits coming in, they need to go digital.
The result- the number of businesses making their online foray are increasing, thereby increasing the competition.
To beat this competition, you will need a foolproof digital marketing plan that will help you make your mark as a unique brand in the industry.
Here, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most effective ways to beat competition and find online success. SEO experts at Searchical say that – The users who visit your ecommerce website with the intent to buy a product you offer need to be visually engaged by the design of your website and the beauty of the collections of apparel, accessories or shoes. Impressive, high-resolution images, coupled with user-friendly design, engaging and SEO optimised content, and a one of a kind brand voice will convince them to make the purchase from your website.
For all of this to happen, when your ecommerce website is fully functional, you need to get it to the top of Search Engine Results Page (SERP). So, when a user types in a search query like ‘white tees for women’, your website will show up at the top of the search results. The higher your website is featured on the SERPs, more are the chances of the user to visit your website. Half of this battle is won when your website has the best SEO strategies implemented. With effective SEO, powered by a good design, your fashion ecommerce website will deliver a rich, engaging and intuitive online experience for your users. This will keep users coming for more.
That being said, you can get started with a customised website for your ecommerce venture and a suitable SEO plan by consulting a leading SEO company of the likes of Searchical. Our expertise of working across diverse industries makes us the right choice for you.
To consult us for a unique SEO plan for your venture, just give us a call at 1300 899 123. You can also connect via mail. Drop in a mail to us at hello@searchical.com.au and get started with your custom plan for SEO for fashion ecommerce.
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