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SEARCHICAL WEB DESIGN SERVICES
Website design is as complex and ever, and therefore choosing a web design agency that is capable of tackling each aspect of the process is something that can make or break any campaign.
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At Searchical, we believe a results-driven approach to responsive design and see a website as not just a place to find business info, but as a strong medium for building authority as a brand and converting potential customers into clients.
Our team is comprised not only of website builders and designers, but also strategists, marketers and web experts that all work together to build a sound strategy for your online business.
While most companies promise quick results, only a few of them can actually back up their claims with success stories. At Searchical, we have a long list of esteemed clients that have all achieved tremendous success using our services and have vouched for our results-driven approach.
So if you’re looking for a web design company that knows what it’s doing and can meet your individual needs, call 1300 899 123 today or fill out a form here and let us turn your website into your best business asset that brings you new clients day after day!
Most companies are hesitant about redesigning their websites, and for good reason.
Web page design can be a painstaking and very expensive process that drags out for months, if not years. And the worst part is, it can be difficult to see how allocating significant recourses for a new website is going to help the business grow.
But the truth is, a functional and relevant website has never been more important than today. Businesses that utilise their website to its fullest capabilities are seeing success like never before, while those that are slower to adapt are losing their market share.
In fact, according to a survey done by Keynote, a staggering 94% of users cited web design as the main reason why they decided that a business was not trustworthy. This means that businesses with an otherwise flawless record can get pushed aside for inferior competition simply because their website is out of date.
But making potential customers trust you is just one of the many benefits that having an up-to-date website can bring to your business. Here are a few more that make a very strong case for why you should make striving for the best website design possible your number one priority:
1. Increase Conversions
You might think that investing in a new website is an expense, but in fact, it’s an investment that will pay for itself with the increased revenue that is sure to follow.
If your website is optimised with your target audience in mind, you can expect it to attract more potential customers, make them stay on the website for longer periods of time, and convert them at a significantly higher percentage.
That means that the same amount of marketing will get you better results, helping you grow your business for years after the website has been redesigned and optimised.
2. Help Your SEO Rankings
Google has come down hard on websites that are not mobile-friendly and easy to use for users. Many businesses have crumbled because they couldn’t keep up with the online world becoming so dominated by mobile devices.
That’s why it’s no longer optional to have a website that is not specifically designed with mobile users in mind. According to InMobi, 60% of users access the internet via amobile device, and this number is growing every month. So if a business wants to remain relevant online, catering to these users is paramount.
On the other hand, those that get ahead of the curve and implement a responsive website design can enjoy a huge advantage over their competition – a mobile-friendly website can help it reach high Google rankings quicker than ever before.
3. Improve the User Experience
User experience, or UX, is one of the biggest buzzwords in the web developer community in the last couple of years, and for good reason.
Just as search engines are becoming craftier at sorting out which websites offer real value for their visitors, so are the actual visitors setting a higher bar for what kind of an experience it has to provide them.
Providing a seamless experience requires to switch the approach and map out the entire journey that a typical visitor would make when stumbling on a website. This requires not only extensive research but also the necessary experience to recognise opportunities for moving the website visitor along in the right direction – towards a sale.
4. Better Quality Data
Finally, a website that is properly optimised and set up will have all the newest tools for measuring data, and that opens up a whole new world of possibilities for further improvement.
Being able to see exactly where your visitors are coming from and what they are doing on your site can help identify weak points, continuously improve the user experience and make sure that your best potential customers always end up making the actions you want them to.
Website owners have never had data this precise, and not to use it would be foolish, to say the least.
While a results-driven and optimised website offers numerous benefits for your business, you won’t be able to enjoy them if your website designer isn’t up to the task of creating it.
Therefore, before anything, the most important aspect of the entire process is finding a competent and reliable creative web design & marketing company that can handle your project.
And that can be a difficult task.
So how to choose a web developer that will actually be worth the investment? Here are a few tips that might prove helpful.
1. Look for Results-Oriented Companies
The basic pitch of web design companies is mostly the same – they promise beautiful designs, increased user-experience, innovative solutions and much more, which isn’t bad by itself, but it doesn’t tackle the essential aspect of web page design, which is actually making more money for your business.
Therefore, always look for a company that can not only create nice designs but can also make those designs and solutions actively work for your business, increasing conversion rates in the process.
Companies that have a track record of bringing results will likely feature their success stories and share the positive response from their former customers.
These can serve as an indicator of what you can realistically expect if you decide to work with a company, and that makes it easier to weed out those that don’t have the necessary credentials.
2. Check Compatibility
Just because a website design firm looks good on paper doesn’t mean it will be a good fit for your individual needs.
That’s why an essential part of the choosing process is doing thorough interviews with the strongest candidates, to see if their vision for your needs matches with what you’re looking for. For instance, a company looking to get an ecommerce website developed wouldn’t be the best fit in a web page design firm specialising in portfolio websites.
Different website creators have different processes of going through each project, and that’s completely fine. However, the underlying strategiesfor building the best websites for each situation are more or less the same and rely heavily on setting clear short-term and long-term goals with the client.
If you feel that a company understands your individual needs well and is prepared to work with you to make your goals a reality, you might have found a good fit. If, however, a web designer tries to get you to sign off on a generic webdesign “package” without getting to know your business, you’d probably be better off looking for someone else.
3. Look for Long-Term Partnerships
Finally, before requesting a quote from the company, it’s important to consider that custom web development is much more effective when it’s a continuous process, instead of a one-off project.
While the main job, developing and executing the web design strategy might have a deadline, in truth it might not even be the most important part of the process.
Even after the new website is launched, it will require consistent and effective monitoring to continue improving its performance. That’s why your focus should be on finding a company that is willing and capable of working with you after the initial web design project is finished.
This way, instead of slowly seeing your website become obsolete once again, you can always stay ahead of the curve and see improvement in its performance month after month.
In fact, when working with a professional web design, SEO, and marketing company, you can expect the website to become the cornerstone that not only strengthens your online presence but is the main reason for rapid business growth.
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DOMINATING GOOGLE
Think dominating Google’s search results is just a matter of securing the top spot? Then you are settling! We won’t just help you get the top spot. We secure the whole first page using advanced search engine optimisation and marketing techniques, arming your brand and business with a wider net, higher traffic, and stronger credibility.
WE DO IT OURSELVES
Searchical is a responsible and thriving member of the Australian Business Community. Letting us help you means you’re helping us keep jobs on-shore, as we help keep employment within Australia, AND directly work with qualified, talented people whom we know take your success as seriously as we do!
WEB DESIGN
With a combined experience of 20+ years in tried and true, SEO-focused, mobile friendly website design protocols, we’ve spent years creating websites for some of the most recognized names in Business throughout Australia. Whether you want a brand new website or a gorgeous make-over, you’ve come to the right place.
WORRY FREE CONTRACTS
At Searchical, integrity is the backbone of our business practice, and this extends into our association with our business partners and our clients. Our motto is simple: “We deliver results BEFORE we expect loyalty”. We never bind you to unrealistic contracts (like a lot of competitors do) that force you to stay if you are not happy with the results you are getting. When you join us, you can rest assured that you will ALWAYS come first.
SOCIAL MARKETING
Increasingly, marketing online without a Social Media campaigns is akin to walk around without a supportive spine: Not easible. This is especially true if you have competitors, and even if you didn’t, when you consider that is likely where the majority of your customers are hanging out. This part is easily one of our most important places of strategy, and the results we’ve achieved for our clients here for themselves.