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Hotel & Accommodation SEO Services
The first landing point when talking about hospitality marketing on the internet is SEO for hotels. However, when considered individually, both hospitality and marketing are two distinct industries.
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Hotel & Accommodation SEO Services
SEO is marketing on the internet that can increase traffic to your hotel website and get you more and more bookings.
It all starts with a website having an impressive design that does not in any way compromise with the ease of use for visitors. As people now resort to the internet to find answers to all their questions and solutions for all their problems, you need to find the right way how your hotel website can help solve a problem for your users.
For you and your hospitality business, the answer is simple – just present your Unique Selling Point (USP) to the site visitor and convince him/her to choose you over your competition. You need to set yourself apart from the rest of the industry and create a coherent brand voice that resonates with the visitor’s requirement and gives them the confidence that they will get the best value for their money.
Merely having a website and stuffing it with promising words that can stir the minds of even the most difficult of customers will not suffice. In order to be visible to prospective customers, it is important for your website to be ranked among the top five search results.
So, when a user types in ‘hotels in ’ in the white search box on the Google home page, your website needs to be at the top. This is because, users do not go beyond the first five options visible to them on the Search Engine Results Page (SERP). Not only does it mean spending a lot of time to look into the low ranked websites on the SERPs, users also feel less confident about trusting a brand which is not trusted by Google, the most favourite search engine for users all over the world.
SO, HOW CAN YOUR WEBSITE BE FEATURED AT THE TOP OF THE SERP?
The answer is simple-
Through the right strategy for SEO for Hotels.
SEO, put simply, is everything that has a good impact on your online presence and the organic traffic that is directed to your website.
By organic traffic, we mean the users who end up on your website through a search query and not through any channel that requires you (the business owner) to spend money.
When you avail the services of an SEO company to market your hotel business online, they launch a series of campaigns on-site and off-site. For the on-site campaign, SEO experts make a list of the most popular search terms or keywords users type for their query and develop the website content around it.
They also ensure that your website design is nothing short of spectacular as visual engagement is very important to entice users to stay longer on your site. Here, the structure of the site, the layout and usability need to be centred around the highest degree of ease a user can experience.
The off-site SEO practices are about links from relevant external sources to your website and genuine user reviews. A part of these practices is local SEO wherein users will find your hotel when they make a ‘- near me’ type of search. Your NAP details (Name, Address and Phone Number) and the number of good user reviews and recommendations come into play here.
With all of these aspects being taken care of, you can find your hotel among the top listings on the SERPs and get increased bookings. However, it does not end there- SEO is also about maintaining your position at the top.
Google rolls out thousands of updates each year and if your website is not optimised accordingly, there are high chances that you may lose your number one position and plummet to the lower ranks. So, having a consistent plan and an experienced team of SEO experts on board will ensure that your hotel is always featured among the top results.
If you are on the lookout for an SEO company, then Searchical is worth your consideration. Our expertise starts from website design and goes up to everything related to marketing a website through SEO. We are known for our hands-on approach and extensive experience of working in a variety of industries that also includes hospitality.
To connect with us for your SEO needs, simply give us a call at 1300 899 123. You can also connect with us via mail at hello@searchical.com.au for SEO for Hotels.
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DOMINATING GOOGLE
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SOCIAL MARKETING
Increasingly, marketing online without a Social Media campaigns is akin to walk around without a supportive spine: Not easible. This is especially true if you have competitors, and even if you didn’t, when you consider that is likely where the majority of your customers are hanging out. This part is easily one of our most important places of strategy, and the results we’ve achieved for our clients here for themselves.