Managing the marketing budget effectively is one of the main requirements for a business to be successful - companies that spend their ad money wisely are bound to ultimately gain an edge over the competition. However, being smart about spending money on marketing does not mean simply looking for the cheapest option, but unfortunately, that’s [...]
These days, it’s no longer possible to run extensive SEO campaigns with the help of the Google Keyword Tool only. There are so many powerful tools available that make an in-depth analysis of data easier than ever, that those who don’t use them immediately face an uphill battle trying to keep up with the competition [...]
As the great Peter Drucker, often hailed as the founder or modern management, has once said that business has only two functions – marketing and innovation. The statement, while bald, holds true to this day. However, while all companies, big or small, do allocate time and money to their marketing efforts, what exactly constitutes ‘effective [...]
Sign #1: You check your mobile phone every few minutes for Facebook notifications, Insta likes etc. Sign #2: You act like its the end of the world is over when you have no Internet access. Sign #3: You think you are cool when you use words like BRB, LOL and other social media lingos. [...]
Treading down the memory lane you can say that the Internet has been through one hell of a roller coaster ride. Its journey up to this point has had so many ups and downs, enough to give the Kardashians a run for their money. From the very humble beginnings, where the likes of Mr. Bill [...]
