Importance Of Social Media In SEO Marketers know how quickly buzz can shift from one type of advertising or marketing strategy to another, and it was once hard to believe that anything would be able to compete with search engine optimisation (SEO) for the most attention online. However social media marketing has done just that, [...]
Importance Of WordPress For SEO There is a general belief that WordPress as a content management system (CMS) is good for SEO – that somehow it automatically gives a bit of a boost compared to using anything else. Some people believe this strongly, while others disagree and claim that WordPress is no different than any [...]
There is a common misconception that just having a website is good enough to propel your business into the new era of E-commerce and digital marketing. The truth is, just having a website up and running is simply not going to help your business in any meaningful way. Without the ability to drive traffic to [...]
Website optimization has become increasingly simplified. To help people involved in search engine optimization (SEO), numerous websites and companies have developed useful tools that speed up the process and minimize the effort that a professional has to put in it. A large number of website optimization tools are available online for free. Their aim is [...]
Fifteen years ago blogs were little more than online diaries, often with a readership which consisted of your family and a few friends. Now they are a thriving industry, some with a readership of millions. Many popular blogs are run by one or more avid writers, who enjoy their craft and lovingly pour their heart [...]
If you are already a celebrity with a big name, you might be one of the lucky few with a Twitter following that practically grows itself. The rest of us marketers need to put in some sweat equity before we see any results. However, building an active and productive Twitter following might be easier than [...]
Many business owners understand the importance of having a professional SEO company on your side, but don't know how to go about finding the right fit. Outstanding agencies won't be offended when you ask questions: they'll welcome it. This gives them a chance to shine compared to the competition, to brag about their past successes, [...]
Despite the large amount of information online about how to rank a website safely using Search Engine Optimization (SEO), it's amazing how many websites are making simple mistakes that are costing them dearly. While there are over 200 different factors that go into how Google ranks a website, some are more heavily weighed than others. [...]
Managing the marketing budget effectively is one of the main requirements for a business to be successful - companies that spend their ad money wisely are bound to ultimately gain an edge over the competition. However, being smart about spending money on marketing does not mean simply looking for the cheapest option, but unfortunately, that’s [...]
These days, it’s no longer possible to run extensive SEO campaigns with the help of the Google Keyword Tool only. There are so many powerful tools available that make an in-depth analysis of data easier than ever, that those who don’t use them immediately face an uphill battle trying to keep up with the competition [...]
